Creating an Immersive Experience with Custom Activations: Inside Voto Latino’s El Party at the Chicago House of Blues

When Voto Latino hosted its dynamic event, El Party, at the legendary Chicago House of Blues, they envisioned an experience that would be both engaging and interactive with their audience. ELEMNT Photo Booth Co. delivered a series of custom-built photo and event activations that not only captured the essence of the event but also powerfully represented Voto Latino’s branding and mission. Here’s an inside look at how we crafted a distinctive experience that left a lasting impact on every guest.

The Custom Video Booth: A Unique Engagement Opportunity

Custom Video Voting Booth

A standout feature of our activation was our custom-built enclosed video booth, designed to resemble a voting booth. This booth was not only visually striking but also served as an engaging way for guests to connect with Voto Latino’s mission. Inside, guests were invited to answer a thought-provoking question: “What motivates you to vote?”

The setup provided a private space for personal reflection and expression, allowing each attendee to share their motivations in a setting that felt both significant and impactful. The booth was adorned with Voto Latino’s branding, reinforcing the organization’s identity and creating a cohesive visual theme throughout the venue.

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Life-Size Logo Prop: A Creative Photo Opportunity

Adding to the interactive nature of the event, we also created a life-size, enclosed prop of Voto Latino’s logo that functioned as a unique photo opportunity. These props were strategically positioned on each floor of the venue, inviting guests to step inside, interact with the branding, and capture photos with their phones. This activation encouraged organic content creation and ensured Voto Latino’s brand was prominently featured in every photo shared across social media platforms.

By placing these props in high-traffic areas of the venue, we maximized guest interaction and reinforced the event’s central themes, making it an engaging experience for all attendees.

The Vintage Photo Booth: A Modern Take on Classic Charm

To complete the experience, we introduced an enclosed photo booth with a custom interior, featuring vintage-style 2×6 prints. This activation provided a nostalgic twist on classic photo booth experiences while seamlessly integrating modern technology and Voto Latino’s branding. Guests left with a tangible keepsake from the event, serving as both a souvenir and a subtle reminder of the significance of voting.

Every element of the photo booth—from its custom-built exterior to the personalized prints—was carefully curated to align with the event’s tone and Voto Latino’s messaging, ensuring a cohesive and engaging experience.

Why Custom Activations Transform Events

In today’s competitive event landscape, creating an engaging experience is about more than just providing entertainment; it’s about crafting unique, interactive moments that connect with your audience on a deeper level. Custom activations, like those we designed for Voto Latino’s El Party, serve as powerful tools for storytelling and brand communication, allowing organizations to engage attendees in meaningful and impactful ways.

At ELEMNT, we specialize in creating bespoke experiences that stand out. Our custom-built photo and event activations are designed to captivate your audience, turning your vision into an unforgettable reality. Whether it’s a corporate gala, a brand activation, or a high-profile community event, we partner with our clients to understand their goals and deliver creative solutions that make an impact.

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